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Google vs Bing for Search Engine Optimization

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Websites and content strategies are optimized around Google’s algorithms for companies to build and maintain a substantial online presence. If your site has a high Google rank, then you are good, right? Not necessarily. Believe it or not, Google has some serious competition with other search engines, such as Bing and Yahoo. We know that you’re probably thinking, Yahoo? Wasn’t that a 1990 thing – right up there with AOL? Does anyone even use Bing? The answer is YES. Even though only 30 percent of web users and searchers use Bing, this is still a possible business that you could [...]

Part 2: Google AMP Reviewed: How Has It Changed SEO?

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Click here if you have not yet read Part 1: Google AMP Reviewed: How Has It Changed SEO? Based on a DoubleClick study, 90 percent of AMP publishers saw a higher engagement rate after embracing AMP, and 80% of publishers also reported getting higher viewability rates. Anticipating the release of Google’s mobile-first indexing, entering an AMP or Progressive Web Applications into your website’s theme is way more recommended than utilizing a separate mobile domain or a fine-tuned network site design. AMP documents load 2x quicker than standard web pages and have one 10th the latency as a responsive mobile page. [...]

Part 1: Google AMP Reviewed: How Has It Changed SEO?

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Do you wish to dramatically increase your agency’s revenues by selling search engine optimization services? In an attempt to fight Facebook’s content monopoly, Google launched the Accelerated Mobile Pages (AMP) project in Feb 2016 to much skepticism. With a limited ad tag and an open source protocol which navigated users away from a landing page’s native site, many experts believed that AMP would not catch on among the general public. While catering to different companies, the AMP project has far outpaced Facebook’s Instant Articles with regards to usage and search engine optimization buzz. Despite all this hype from search engine [...]

Part 2: How To Optimize Your Website For Google RankBrain

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Click here if you have not yet read Part 1: How To Optimize Your Website For Google RankBrain.   The number of back-clicks Back clicks occur when a visitor goes back to the search results page after landing on a website. Back-clicks indicate that the content found on the page did not provide satisfying value to the visitor. Websites want to increase the likelihood that visitors spend longer on the first result they click and visit other pages on the site after the first page. If you own an online breaking news site, for example, you want the article’s content [...]

Part 1: How To Optimize Your Website For Google RankBrain

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Artificial intelligence (AI) is no longer science fiction. Each time you enter a search on Google, there is a high probability that your query will be processed by Google’s AI system, known as RankBrain. How’s Google using AI? In an interview with Bloomberg, Greg Corrado, a senior research scientist at Google discussed what RankBrain, Google’s AI SEO system does: Google’s engineers design all of the hundreds of signals that determine a website’s value. While RankBrain is a learning system, it really is an Artificial Intelligence; it interprets language, it understands your queries in a way that has some of the [...]

How You Can Benefit From Organic Search Results

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Organic search strategies have their respective advantages and disadvantages. On average, search engine users conduct over 18.6 billion search requests per month. The search engine results pages probably provided a mixture of both organic and paid rankings. Knowing the advantages of organic search strategies will enable you to get the best return for your search marketing dollars. As you’ll see, combining them will frequently result in a better click-through rate. Organic search results page are the listings of web pages returned by search engine algorithms that match the search string for keywords. Marketers use search engine optimization and content assets [...]

SEO Basics: What Is a Title Tag and Why Is It Important?

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The title tag () is an HTML header element, critical to both search engine optimization strategies and user experience that’s utilized to briefly and accurately describe the subject and theme of website content. The title tag is displayed in two key locations: an internet browser by displaying title tags in the upper bar, and search engine results pages by exhibiting title tags in their results along with another less important on-page factors, such as the meta description tag. Historically, the title tag has consistently been one of the most crucial on-page search engine optimization strategies. Before search engine algorithms increased [...]

What Everyone Should Know About RSS Feeds

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Perhaps you have seen text or image buttons on several websites inviting you to subscribe to their updates through RSS. Well, what does that mean exactly? What’s RSS and how do you make them work for you? Short for Really Simple Syndication or Rich Site Summary, RSS revolutionized the way that users interact with content online. Rather than checking back every day at an individual website to see if it has been updated, RSS feeds provide users the capability to subscribe to your favorite online breaking news website, for instance. Similar to subscribing to a newspaper, you are notified of [...]

The Importance Of Mobile-Friendly Websites

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Odds are you have had website designers or digital marketing experts tell you your site needs to be mobile-friendly if it is not already. There has been a widespread panic for websites to acquire mobile friendly ever since Mobilegeddon happened, and for people who have not made the switch still, you may be wondering how important it is for you. How important is mobile? In October of 2016, mobile traffic officially surpassed desktop traffic on the web! Desktop traffic has gradually been down for the last decade, and the mobile internet usage has been continually growing. There is no stopping [...]

Are Press Releases Still Good For SEO?

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Are press releases still good for search engine optimization, and are they significant investments to pay for companies to distribute them? This, like a lot of questions regarding search engine optimization strategies, does not have an easy answer. News releases were utilized as a way for businesses to let journalists know about large events, like winning a prize, launching a brand new product, or winning a significant contract. The idea behind press releases is that it is sent to numerous different news media outlets and hopefully more than one of them would have a journalist contact the company for more [...]