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Benefits Of Press Release Distribution

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Any time a brand new forum for marketing comes around, people want to write off press release distribution as old and outdated. Guess what? They are wrong. Press releases are still alive and well, and even in this age of new media, news releases have adapted to help businesses get valuable publicity for spreading their message. Today’s news releases nevertheless help firms get media coverage, plus they may also provide search engine optimization benefits such as high-quality backlinks. The advantages of news release distribution are numerous. Every business can benefit from press release distribution; regardless of what industry you are [...]

Direct Mail vs Email

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So we decided to do some research and compared direct mail to email marketing, which is a form of digital marketing strategy. It appears that as our lives become increasingly more consumed by digital media, we begin to give less time and attention to the messages we receive. The average lifespan of an email is now only 2 seconds and the brand recall directly after viewing the digital ad is only 44%, compared to the direct mail that has a recall rate of 75%. So why are people still saying that direct mail is dead? While print costs have fallen [...]

What Is The Difference Between SEO And PPC?

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The primary difference between search engine optimization (SEO) and pay-per-click (PPC) is that traffic coming from SEO is free while traffic generated from PPC isn’t free. This is also the reason why you might sometimes see the terms organic internet search engine listings and paid internet search engine listings. Both search engine optimization and pay-per-click are part of search engine marketing, which is among the tools you may use as part of your internet advertising campaign. Your website’s position in search results depends upon how optimized your site is both with regards to on-site and off-site SEO. Common SEO tactics [...]

How To Improve SEO With Backlinks

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For successful internet search engine optimization, it isn’t just the contents of your very own site that’s important, but the site’s reputation in comparison to other websites on the web. The presence of links to your website on social networks like Facebook and Twitter, and the visitor count produced by them, are factors that are considered by search engines when assigning a place to a site in its results. What are backlinks? Backlinks are also known as inbound or incoming links because they’re links to your website from another place on the web. They’re extremely useful to search engines since [...]

Why Should You Use Canonical Tags For Your Duplicate Content

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Canonical tags are a hidden message on a web page that tells search engines, “I’m just a copy of the other web page found here.” When most search engines come across two or more pages with very comparable content they frequently choose only one of the pages to index, effectively ignoring the others. Which duplicate page URL they decide to choose to index might be based on several factors including whichever page was first crawled, which one has the most internal links, or which one has the most external links. Duplicate content isn’t just bad for search engine optimization; it [...]

SEO and Duplicate Content

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Should you syndicate your content to others websites and email newsletters? You write something and after that provide the info to other website owners so that they can post it on their website. They write articles and distribute them as widely as possible. But a lot of sites already have plenty of content. Why not give your content away and use it as a technique to grab more search engine results spots and generate links to your site? One cited reason for not doing that: the duplicate content issue. There is a lot of talk in the search engine optimization [...]

Introduction to Inbound Marketing

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Unlike outbound marketing, which consists of push techniques like Television, print, and radio advertising, public relations, direct mail, and telemarketing, inbound marketing is about joining the conversation that a potential customer or client is already having with themselves. After the visitors reach your content, the goal is to convert them into paying customers. It isn’t about attempting to create a need; it is about gratifying a need that already exists. So just what constitutes inbound marketing? Here are a few examples: Internet search engine optimization is the practice of making changes in various places of your website and through your [...]

What Is Google Adwords And How Does It Work?

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Google Adwords is an advertising platform by Google in which digital marketers and businesses bid in an auction for placement at the top of Google search results pages. By using paid search, you can see the immediate results, and it isn’t as difficult to use or expensive as you might think. Paid search is the term we use for advertising inside the listings of an internet search engine. These typically appear on top of the SERP or the side and increasingly look more like organic results. At that moment Google places a little yellow ad tag on them. Google isn’t [...]

Google And Facebook Tighten Grip On The Digital Ad Market

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The digital ad ecosystem’s so-called “duopoly” is now expected to rake in combined 63.1% of US digital ad investment, up from eMarketer’s previous prediction that the duo’s total would reach 60.4 percent in 2017. Advertisers are increasingly demanding more granularity in targeting capabilities to reach consumers. Google and Facebook have positioned themselves at the front of this demand curve by being the ad publishers with a few of the finest in class targeting capabilities in the digital media market. With Facebook having the ability to provide targeting based upon consumer interests and Google capitalizing on where these consumers have been [...]

How To Increase Website Traffic Through Social Media

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You’ve probably heard that the social network might help get more individuals to your site. But are you still struggling to break the code on the way to increase web traffic through social media? Below, we have compiled some effective ways you may get your social network channels to drive more visits. Ensure that your site’s URL is visible. Virtually every social network has a designated place or multiple locations for you to share your site. Ensure that your site’s web address, or URL, is visible in your profile’s bio and About sections. This will not only give you or [...]