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Why is Black Hat SEO Bad for the Internet?

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To some, internet search engine optimization (SEO) is a lawless territory, kind of like the Wild West. SEO experts will tell you that it’s OK to improve your website’s ranking by any means possible, including using questionable practices that are collectively referred to as a “black hat SEO.” But like the sheriffs of the Wild West, search engines are policing the methods people use to advertise their websites, and if he finds out you have been using tactics that do not match with their guidelines, you might get your site penalized or banned from internet search engine results pages. For [...]

Duplicate Content Issues You Need To Fix Now

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Everyone knows that we should not be copying content from other sites. But did you know that duplicate content can occur naturally and, while it should not cause a penalty, it can still limit your site’s potential success? Fortunately, there are fixes available for most duplicate content problems. 25% of all content on the internet is duplicate, but not all of it is spam. Duplicate content means search engines have to waste time crawling all the different duplicate versions of a page, and you are relying upon them to do it in the way you would like them to. Instances [...]

Landing Page Optimization Best Practices

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Landing web page optimization does not happen overnight. That is why many marketing professionals are frustrated, and frequently give up. If you would like better landing pages, concentrate on collecting data. You should design your landing pages based upon what you already know about your audience, but you will receive even more info as more individuals visit the page. Converting that data into informed decisions about your marketing funnel can produce more leads and sales. Nevertheless, the median ranges fall much lower, with most industries experiencing between 2 and 6 percent conversion rates. With regards to landing pages, the accurate [...]

Create SEO Headlines That Will Get Clicks

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As an editor, you must follow simple search engine optimization tips to increase online readership and build your media brand on the web. Get noticed by search engines, work with your staff and watch your website stats soar. The foundation of proper internet search engine optimization is to find the right keyword phrase. There are various free research tools to assist you in choosing a keyword phrase readers are searching for while being relevant to your story’s content. Evaluate all your content, not just your daily news stories, to make sure it’s the right keyword phrase. Special features, along with [...]

The Importance of Metadata on your Website

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The real consumer of the invisible data and HTML code behind the websites you use are the search engines. This data provides important info to search engines about the content and purpose of the webpage. On the front-end, metadata determines what an internet search engine displays when your page turns up in the search engines results page (SERP) after someone performs a search. The content of the page title and page description also have an immediate impact on which terms or keywords the given webpage will rank for in the search engines. Two types of metadata are Meta Titles and [...]

3 Reasons Organic Social Media Remains Essential

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While there are ways to continue to remain relevant on social media platforms, are organic or unpaid social networks still worth the time and resources of a company for digital marketing strategies? Here are 3 reasons that answer is a resounding yes: 1. Organic social network efforts are cost-efficient. Although it can take some time and energy to write social network posts, they are still significantly cheaper than paid advertising. You can post as many updates as you need across your social network channels and every update is free to share, making it a realistic option to combine with some [...]

How Will Artificial Intelligence Impact SEO?

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Search engine optimization started as simple landing page optimizations on desktop computers, soon evolving into more sophisticated processes which include creating engaging content and enhancing compatibility with mobile devices. Artificial intelligence (AI) has been around for a quite long time. However, it still holds a distinctive place in movies, definitely not something which will directly affect the internet any time soon. Nevertheless, AI is revolutionizing the advertising landscape, and search engine optimization may adapt to its presence. How will the two interact? Many search engine optimization specialists rely on sleuthing techniques to exploit internet search engine algorithm weaknesses that achieve [...]

How To Set Up A Remarketing Campaign Using Cookies

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How may you use remarketing in your company? The process depends upon a small thing called cookies – and not of the chocolate chips variety. First, let us explain what a cookie is. An internet cookie is a text file that’s stored in a web visitor’s device when they enter your website. To utilize cookies for remarketing functions, you’ll add a small bit of JavaScript to your site’s code that will drop a cookie each time you get a brand new web visitor. The question is: so what? What can marketers do with these cookies? Cookies tell marketers what pages [...]

How Backlinks Can Boost Traffic To Your Website

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When building a website, company owners frequently focus so much on the keywords along with other search engine optimization factors that they disregard the importance of backlinks. Some industry experts estimate backlinks might account for up to 80 percent of the weight that search engine ranking algorithms provide websites. With regards to improving how your website turns up in searches, cultivating links from other websites that point back to your site is too valuable an opportunity to pass up. If you are not actively building backlinks, here are some basics for getting started: what are backlinks? At its most basic [...]

3 Mistakes Social Media Marketers Make About SEO

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Search engine optimization, or SEO, is most likely probably the most misunderstood digital marketing strategy today. From keywords to calculations, understanding search engine optimization can be a time intensive and complex undertaking for most marketers. What keywords work best? Where can I get the best backlinks? You could have plenty of questions, but the bottom line is this: the purpose of search engine optimization is to get your content seen by people. Here are the 3 biggest mistakes search engine optimizers make in the digital marketing industry: Misunderstanding the relationship between search engine optimization and social media. Even though Google [...]