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Are Pingbacks A Good Idea For Your Website?

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For many novice webmasters, pingbacks always appear to be there. They do not seem to be hurting anyone, but at the same time, it does not seem like they are doing much to help your site. Nonetheless, pingbacks do serve the purpose, and it is up to you to decide whether or not they’re something you want to associate with your site. Pingbacks are the most famous type of link or method which gives webmasters notifications when other websites are linking to one of their articles or pages. WordPress supports automatic pingbacks where all the links in an article can [...]

3 Keyword Research Tools For Startups

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Here are three keyword study tools I recommend for startups to start a well-rounded keyword basis for SEO: Google Keyword Planner Google Keyword Planner is the best place to begin your keyword study. It is designed for advertising, but you can utilize it to research organic keywords by customizing your results for one of your competitors. Enter your service or product, your competitor’s landing web page, and product category. Customize your search for specific kinds of keywords. With Keyword Planner, you can search for new keywords and ad group ideas, get a search volume for a list of keywords or [...]

What is Google AdWords?

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Online advertising with AdWords is among the most efficient ways to reach new clients and grow your company. Nevertheless, before you may get started, you will need to know how to use AdWords efficiently to increase the return on investment (ROI) from your advertising spend and avoid making mistakes. What Is Google AdWords? AdWords is the online advertising platform owned and operated by Google. AdWords is also the largest and most widely used online advertising network in the world, and millions of companies, from directories to online news sources,  advertise online using AdWords to reach new clients and grow their [...]

SEO & Google Algorithm Updates: Facts To Know

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To know the present updates in SEO and Google algorithm, first of all, we need to catch a glimpse of history. A few major updates of 2017 will give us a clear idea about the coming updates. One of the biggest updates was by Google on 1st January 2018 due to which there was a heavy period of algorithm fluctuations from February 1st to 6th. SEL gave evidence that this update had merely one to two changes. It also came to notice that the black hat SEO community was complaining about the disturbance in the performance of their tactics. Many [...]

Google Rich Cards Report To Gain Fully Enhanced Cards

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This year, Google has improved Rich Snippets called Rich Cards in three groups: Invalid Cards, Enhanceable Cards, and Fully Enhanced Cards. This capability to identify the critical errors in your site’s cards helps search engine optimization professionals know where to start. The Google Search Console rich cards report helps companies locate and correct accidents in any rich card organized data that Google has found. To take more significant advantage of Google’s rich card platform, use the info in this report to make your rich snippets more persuasive and create your e-commerce website user-friendly. Utilize this report to make your rich [...]

Part 2: The Importance Of A Robots.txt File

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Click here to read Part 1 of this post before reading Part 2.   Allow everything apart from certain web pages Some web pages on your website might not be appropriate to show in search engine results pages, and you may block individual pages as well utilizing the robots.txt file. Web pages that you might want to block might be your terms and conditions page, a page that you would like to remove rapidly for specific reasons or page with very sensitive info on which you do not want to be searchable: User-agent: Googlebot Disallow: /terms.html Disallow: /blog/how-to blow-up-the-moon/ Disallow: [...]

Part 1: The Importance Of A Robots.txt File

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You could be surprised to hear that one small text file, known as robots.txt, might be the fall of your site. Consequently, it is essential that you understand the purpose of a robot.txt file in search engine optimization and learn how to check that you are using it correctly. A robots.txt file provides instructions to web robots on the pages the website owner does not wish to be crawled. You’ll need to create a new text file and save it as “robots” (you can use the Notepad program on a Windows PC or TextEdit for Mac), and then Save As [...]

Google Is Funding A New Project That Will Automate Local News

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Google is awarding the Press Association, a large British news agency, $805,000 to build software to automate the writing of 30,000 local stories a month. The money comes from a pool from Google, the Digital News Initiative, that the search giant began with a commitment to spend over $170 million to support digital innovation in newsrooms across Europe. The Press Association obtained the financing in partnership with Urbs Media, an automation program startup specializing in sifting through large open datasets. Together, the press association and Urbs Media will operate on a software project dubbed RADAR, which stands for Reporters And [...]

Part 2: 9 Essential Steps for Ranking Higher in Google

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This is the second part of our post, “9 Essential Steps for Ranking Higher in Google”. If you have not yet read part one, click here.   Type of content Another factor that affects the time needed to rank on Google is the kind of content you publish. Breaking news stories will rank quicker than stories that aren’t considered news. For instance, a story about a potential war in the Middle East is likely to appear in the first positions in search results quicker than your story about food allergic reactions. Similarly, a brand new image of the newborn British [...]

Part 1: 9 Essential Steps for Ranking Higher in Google

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Learn how to build a successfully-ranking website or blog efficiently. Many factors affect the time required for a website, blog or post to rank on Google along with other search engines. Google has repeatedly said that they’re using more than 255 factors in their ranking algorithm but read on to learn about the most crucial factors related to how long it can take to rank in Google. Age of the domain A website that’s old and trusted is more likely to rank higher in Google search results than a newer website, provided that other factors remain equal. This doesn’t mean [...]