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Website Design Tips for Conversions

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First impressions could make or break you, particularly in this digital era. Your online audience won’t spare an additional second before switching to another website, however minor the issues. Slow loading speed, too many advertisements, and lousy navigation are some major turn-offs and negatively impact search engine optimization. Here are some tips for improving your website design by experienced digital marketing strategists. Check them out here!   Stay Consistent Among the first things you may do to improve your rate of conversion is to spend some time maintaining message consistency. Often, a pay per click (PPC) ad for a specific [...]

Sitemaps For SEO: How To Achieve Full Indexing Potential

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A sitemap of your site is essential to excellent search engine optimization. This allows web crawlers to navigate the site easily and also offers metadata like dates of the latest updates for search engines to utilize in rankings. Therefore, how do you create a sitemap, and what type do you need? This depends upon many factors, so first I will take you throughout the fundamentals and the ways different sitemaps could work together on a website. A sitemap lists all links to every page on your site in a hierarchical format, so the most authoritative pages are on top of [...]

How To Write SEO Content For Google’s RankBrain

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Keeping up with Google’s changing algorithm is among the most difficult aspects of search engine optimization, as the algorithms are continuously becoming more sophisticated. Google RankBrain is among the latest and most important players in the suite of Google algorithm updates, and an understanding of how it works may help you create content that’s tailored to appeal to RankBrain’s artificial intelligence. Since its introduction in October 2015, search engine optimization agencies that specialize in content advertising have learned quite a bit about how RankBrain views content and search engine optimization.   How does Google RankBrain work? Google doesn’t always share [...]

What is a Link Pyramid?

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The backlink pyramid was among the very first search engine optimization strategies to be developed ever since Google started placing value on backlinks. The idea of a backlink pyramid is simple to implement, easy to explain and useful in lots of ways; however, it is considered a black hat SEO strategy. The strategy allows you to send top quality backlinks to your income-generating website, fortifies those top quality links, and improves the index rate of these backlinks. A typical backlink pyramid may have three tiers: Tier 1 links will you be your highest quality links. These links must be manually [...]

3 Tips for Writing a Good SEO Article

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Tip #1 Determining keyword phrases can be difficult, so it’s significant to use online keyword research tools to help you along. An essential aspect to contemplate is the length of your keyword phrase. Research shows that over a third of all internet search engine queries use a 2-word phrase. The next most popular is the 3-word string, followed by 1-word, 4-word, and lastly 5-word. Knowing these statistics is another vital step in choosing the right keywords for your articles.   Tip #2 Pay attention to keyword density. There’s a fine line between too much keyword usage and too little. Too [...]

HTTP vs. HTTPS : SEO Issues, Pros And Cons

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Remember when there was recently a lot of hype around HTTPS by digital marketing industry professionals after Google formally announced that utilizing HTTPS was a positive ranking element? Albeit one that’s much less important than other ranking factors, and affects less than 1% of all queries. Consequently, there was much discussion about using HTTPS for all content – not only pages for which a secure connection is obligatory, like transactional or user accounts pages. To date, we have not seen any discernible impact on ranking. A Searchmetrics study published towards the end of August reasoned that there’s no connection between [...]

Top Benefits of Search Engine Optimization

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The digital landscape has changed drastically over the last few years, but search engine optimization remains an efficient and essential marketing plan. While there are lots of advantages to an excellent search engine optimization strategy, we’ve summarized the primary few to assist you to understand why search engine optimization is incredible.   Increased Traffic Websites in the top positions on the search engine result pages get most of the impressions and clicks, so ranking in these top positions may lead to significant traffic increases for your website. Search engine optimization also focuses on generating informative and keyword relevant title tags [...]

Part 2: How To Rank Your Website In Google Search Results

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Click the link if you have not yet read Part 1 of our series: “How To Rank Your Website In Google Search Results”   Type of content Another factor that affects the time needed to rank on Google is the kind of material. Breaking news stories will rank quicker than stories that aren’t considered news. For instance, a story about potential war events in the Middle East is likely to appear in the first position on a search engine results page quicker than a story about food allergic reactions. Similarly, a brand new image of the newborn British Prince will [...]

Effective Social Media Best Practices For Business

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Having a marketing plan that utilizes proven social network best practices for business is a good way to gain exposure for your services and products without eating up a lot of your budget. These days, the common person spends 3 or more hours per day on a wide range of social network sites. You are part of the 74% of adults online that engage in this activity. With lots of networks to consider, what is the best way to maximize your business’s social network marketing campaigns? It isn’t necessarily difficult if your company follows these best practices for social network [...]

Part 1: How To Rank Your Website In Google Search Results

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In this post, you will learn how to build a successful website or blog that ranks highly on Google. Google has stated that they account for over 255 factors affecting the time required for a website, blog or post to rank on Google along with other search engines. However, the most crucial search engine optimization factors that are related to how long it can take to rank in Google are the following:   Age of the domain A website that’s old and trusted is more prone to rank higher in Google search results page than a newer website, provided that [...]