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What is SEO Good for in 2018? Branding Your Business

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Face front marketing fiends and sagacious SEO scientists! Every few months we here at SEO Link Express Central HQ get an inquisitive inquiry from our merry marching society of fans that goes a little something like this: “When will SEO Link Express gives us the straight dope on what SEO actually does?” The answer is, of course, right now! Ways Seo Will Help Your Branding Efforts Search engine optimization and branding frequently go hand in hand, although many traders see them as separate concepts. You should use Search Engine Optimization to draw users to your website and familiarize them with your business, while branding [...]

What Happened in Google’s August Core Algorithm Update?

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Last July, Google has launched the Google Speed update, which adds mobile page loading speed as a ranking factor. Along with a new ranking factor, the July update also emphasized the need to optimize websites for mobile use, as slower, websites may lose traffic should the performance remains below par. The new update also caused a ranking fluctuation as a result, which led to digital online marketing professionals to speculate that another update might arrive soon. As we enter into the month of August, speculation became fact, as Google has released a core algorithm update. The update was rolled out [...]

What You Need To Know About RankBrain and SEO

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Over the last several years, shrouded in the company’s typical mystique and under cover of darkness, a squad of geniuses at Google have been working on a tool which would help improve search results page called RankBrain. Other pieces make up the algorithm puzzle, also, from the spam fighting Panda and Penguin into Pigeon, which specializes in localized search results page, to Pirate, which helps unearth copyright offenses; Google has a whole host of tools at its disposal. RankBrain is only the newest.   How RankBrain Works RankBrain was designed with the capability to learn as it goes. When it [...]

The Importance Of Website Backups

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You go to your computer to check your server, and it is working fine – but oh no, all of your files are deleted from the database. What would you do? Backing up everything might seem a dull task. However, website backups can be a lifesaver; they are your safety net. They’re the critical part of security needed if all other resources fail. Each car has a spare tire even though it usually is something you never use and forget about. Spare tires have a tendency to be hidden in a dark cavity of your trunk or attached to the [...]

Google vs Bing for Search Engine Optimization

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Websites and content strategies are optimized around Google’s algorithms for companies to build and maintain a substantial online presence. If your site has a high Google rank, then you are good, right? Not necessarily. Believe it or not, Google has some serious competition with other search engines, such as Bing and Yahoo. We know that you’re probably thinking, Yahoo? Wasn’t that a 1990 thing – right up there with AOL? Does anyone even use Bing? The answer is YES. Even though only 30 percent of web users and searchers use Bing, this is still a possible business that you could [...]

Part 2: Google AMP Reviewed: How Has It Changed SEO?

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Click here if you have not yet read Part 1: Google AMP Reviewed: How Has It Changed SEO? Based on a DoubleClick study, 90 percent of AMP publishers saw a higher engagement rate after embracing AMP, and 80% of publishers also reported getting higher viewability rates. Anticipating the release of Google’s mobile-first indexing, entering an AMP or Progressive Web Applications into your website’s theme is way more recommended than utilizing a separate mobile domain or a fine-tuned network site design. AMP documents load 2x quicker than standard web pages and have one 10th the latency as a responsive mobile page. [...]

Part 1: Google AMP Reviewed: How Has It Changed SEO?

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Do you wish to dramatically increase your agency’s revenues by selling search engine optimization services? In an attempt to fight Facebook’s content monopoly, Google launched the Accelerated Mobile Pages (AMP) project in Feb 2016 to much skepticism. With a limited ad tag and an open source protocol which navigated users away from a landing page’s native site, many experts believed that AMP would not catch on among the general public. While catering to different companies, the AMP project has far outpaced Facebook’s Instant Articles with regards to usage and search engine optimization buzz. Despite all this hype from search engine [...]

Part 2: How To Optimize Your Website For Google RankBrain

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Click here if you have not yet read Part 1: How To Optimize Your Website For Google RankBrain.   The number of back-clicks Back clicks occur when a visitor goes back to the search results page after landing on a website. Back-clicks indicate that the content found on the page did not provide satisfying value to the visitor. Websites want to increase the likelihood that visitors spend longer on the first result they click and visit other pages on the site after the first page. If you own an online breaking news site, for example, you want the article’s content [...]

Part 1: How To Optimize Your Website For Google RankBrain

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Artificial intelligence (AI) is no longer science fiction. Each time you enter a search on Google, there is a high probability that your query will be processed by Google’s AI system, known as RankBrain. How’s Google using AI? In an interview with Bloomberg, Greg Corrado, a senior research scientist at Google discussed what RankBrain, Google’s AI SEO system does: Google’s engineers design all of the hundreds of signals that determine a website’s value. While RankBrain is a learning system, it really is an Artificial Intelligence; it interprets language, it understands your queries in a way that has some of the [...]

How You Can Benefit From Organic Search Results

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Organic search strategies have their respective advantages and disadvantages. On average, search engine users conduct over 18.6 billion search requests per month. The search engine results pages probably provided a mixture of both organic and paid rankings. Knowing the advantages of organic search strategies will enable you to get the best return for your search marketing dollars. As you’ll see, combining them will frequently result in a better click-through rate. Organic search results page are the listings of web pages returned by search engine algorithms that match the search string for keywords. Marketers use search engine optimization and content assets [...]