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How Often Should You Back Up Your Website?

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Why should you backup your website? In case your website crashes or gets infected with a virus, you can lose every piece of data stored on the site. For instance, a virus could rip through your website and compromise your files. Several programs will help you recover from the virus, but no warranty exists for complete restoration. So how can backups fix these issues? Backing up your website creates copies of your files and stores them in more than one separate location. Some website owners backup their files to an external disk drive or flash drive, while some use cloud [...]

Getting Ready For Google’s Accelerated Mobile Pages (AMP)

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Twenty years ago, people were willing to wait several minutes for web pages to load. We did not have a lot of choices back then, given that all of us usually browsed the internet through a 56K modem. Today, web users are much less patient, particularly if they are browsing on cellular devices. However, the great news is that Google has lately introduced a brand new initiative, Accelerated Mobile Pages, that will reduce mobile loading time even more than what we have seen with mobile sites with responsive design, such as NewsWorld. Increasing the speed of your mobile website should [...]

How Structured Data Affects Your SEO Rank

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For traditional search engine optimization practice, there are modern ways to improve your search engine optimization and schemas are among these techniques.  What’s a schema, or structured data, markup? Structured data is a technique to describe your content to the search engines in a way that they could comprehend it. When Google or other search engines crawl a web page, their primary goal is to figure out what the page is about. The crawlers can’t view an internet site like a human, but it processes the HTML code of a page attempting to figure out various things such as the [...]

Why You Should Be Using Meta Titles, Descriptions and Keywords

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Adding meta titles, keywords and descriptions in your WordPress blogs might seem trivial, but they can pay big dividends with regards to SEO. With virtually thousands upon thousands of available websites, users rarely have an opportunity to sift through all sites, mostly going with the top three most popular internet search engine results. This is why search engine optimization is considered the holy grail of web marketing; robust search engine optimization can drive a lot of traffic to your site. The title of the blog is self-descriptive, it tells the reader about the subject of the blog. It’s the most [...]

The Importance of Mobile-Friendly SEO

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Google’s latest concentration on mobile-friendly search should come as no real surprise, as each year people spend increasingly more time glued to their mobile phones, tablets, and their wearable devices. What is more of a surprise, is that many companies waited until now to start optimizing their online practices, content, and web sites for the mobile explosion. Perhaps some of the panic and frenzy around Google’s algorithm tweak, which some are claiming as Mobilegeddon, comes from a general misunderstanding as to how SEO works, especially since it relates in a mobile environment. “Internet SEO” is frequently one of these buzzwords [...]

Is Bing Better Than Google?

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Google was synonymous with “search” for many years, and Bing rapidly became synonymous with sarcasm about why anyone ever used Bing. Believe it or not, however, the two search engines are not as different as the jokes would like you to believe. People frequently ignore that Bing also does tons of things just as well as Google. As of this year, Google currently has 93% of the US’s search market share. Bing maintains about 4% of search market share. Bing marks themselves as a decision engine, to present the results in a more realistic context than simply finding text on [...]

Why You Should Avoid Black Hat SEO Tactics

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Let us start with a simple question: what is the #1 factor that might make or break your site’s success? If you said search engine optimization (SEO), you are right. When SEO is done well, search engines like Google send you a ton of visitors to your sites over time. So in this post, let us discuss some of the dangerous black hat search engine optimization techniques some bloggers still exercise and should steer clear of them like the plague if you wish to get better at SEO. Are you ready? Let us dive into the details. What’s black hat [...]

What Is A Backlink Pyramid?

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The backlink pyramid was among very first SEO strategies to be developed ever since Google started placing value on backlinks. A backlink pyramid is simple to implement, easy to explain and useful in lots of ways. The strategy allows you to send top quality backlinks to your money site, fortifies those top quality links, and improves the index rate of these backlinks. These links must be manually created Web 2.0’s, have high PR blog posts, news articles, and high PR social bookmarks. These links will be pointing directly to your primary site, so you want to make sure they are [...]

Negatives Of Social Media Marketing

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Exposed Negative Reviews Prior to social networks, it was hard for a client to complain about a product in a public domain. Often, a complaint will be spread by word of mouth, which can reach only a small group of individuals. Nevertheless, with the advent of social networks, anyone can post a negative comment on the page of a large company’s social network site. Although many companies control sites on their pages to limit damaging posts, some companies don’t. One way to combat this is to have an individual monitor the site to delete or instantly respond to negative comments [...]

Google Begins To Roll Out Mobile-first Indexing

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Google has recently announced its mobile-first indexing of the web is now starting to roll out, after a year and a half of testing and experimentation. Back in 2016, Google first detailed its plan to change the way its search index operates, explaining how its algorithms will eventually be shifted to use the mobile version of the website content to index its pages, as well as to understand its structured data and to display snippets on the site from the Google search results page. In December 2017, Google said it’d started to transition a small handful of sites to mobile [...]